About Us

GOWA was formed in 2022 by Noelle
Gormley and Louise Ward. We are an Irish company based in Sligo.

Noelle completed her Honours business degree from IT Sligo. She worked as a Development Officer in Connacht LGFA and LGFA National Tutor for many years before joining the HSE.
Louise qualified as a physiotherapist at The University of Limerick and also began a career in the HSE, working at Portiuncula University Hospital for many years.

However, when a passion for sport led to their two paths converging, and a mutual dream of running their own business - GOWA was born!!

Helping you become your best

Drawing on their diverse skills acquired in the healthcare sector, Ward and Gormley seamlessly transitioned into the world of business, weaving their unique experiences into the fabric of GOWA’s identity. Their story is a testament to the transformative power of collaboration and the pursuit of dreams.

With a remarkable tally of over 20 All Ireland medals between them in Gaelic Football, Basketball, Rounders and Soccer, Noelle and Louise bring a wealth of sporting knowledge to GOWA. Drawing inspiration from their decorated careers, Ward and Gormley aspire to infuse GOWA with the same dedication, teamwork, and excellence that defined their journey to numerous All Ireland victories. Their impressive sporting achievements serve as both a foundation and a driving force behind their entrepreneurial pursuit, setting the stage for GOWA to emulate the success they have experienced in the realm of sport.

Our Mission

Our mission revolves around being the exclusive female-owned teamwear supplier in the country, positioning us uniquely to cater to the specific needs of women in sports. We are committed to empowering women in the sporting arena, particularly by collaborating closely with ladies' sports teams. Through our dedicated efforts, we aim to inspire and demonstrate that pursuing one's dreams in both sports and business is not only achievable but essential. By providing high-quality teamwear and fostering a supportive environment, we strive to empower women to break barriers, excel in their athletic pursuits, and confidently pursue successful careers in the business world.

From our avid interest in all things sports accompanied by our professional backgrounds, we bring our dedication, attention to detail and customer service. As we’ve gone from the customer to the supplier we like to work on the ground with our clients to ensure they are 100% satisfied with the product they receive.

We are here for you for every step of your journey at GOWA. No query is too big or small, drop us an email, give us a call or message us on Instagram, Twitter or Facebook. We strive to ensure you have no questions or concerns left unanswered.

We look forward
to working with you in the weeks, months and years ahead.


- Noelle and Louise

Setting the standard

At GOWA, we believe that if you can't see it, you can't be it, and so we set ourselves apart by supporting athletes who share in our beliefs. We encourage our athletes to become the best version of themselves, helped through our support

See Brand Ambassadors